quotations about advertising
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. SCOTT FITZGERALD
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letter to his daughter, Aug. 24, 1940
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Perception of products in advertising is influenced by clever placement in the right context. Companies here use the insights from psychology into people's perceptual capacities in a targeted manner. In the end the goal is to awaken attentiveness in customers. Only those stimuli that generate attentiveness will consciously be perceived by customers and efficiently processed further.
GERHARD RAAB & JASON GODDARD
The Psychology of Marketing: Cross-Cultural Perspectives
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Advertising is an environmental striptease for a world of abundance.
MARSHALL MCLUHAN
attributed, Subliminal Seduction
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Advertising is fundamentally broken -- the Internet screwed it up and the only rational response is for people to use ad-blockers and tune out all the crappy ads.
JOE MARCHESE
"Fox Advertising Executive Joe Marchese Says Digital Media Is Unfairly Screwing Cable", re/code, February 18, 2016
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Advertising to the uninterested is wasted. Unfortunately, in the digital world, even though wasting advertisers' money is a concern, wasting the time of the audience is damaging the medium itself. Lack of relevance led to the attention arms race -- the cause of much of the irritation of today's ads. Advertisers went from static banners to ever more attention-grabbing formats: animations, popups, pop-unders, interstitials etc. Each of these gave a temporary lift, but the underlying irrelevance meant the lift was temporary. The end result is that consumers have been trained to ignore ads.
DEREK HARDING
"Ad Blocking Is A Symptom, Not The Disease", Media Daily News, March 2, 2016
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We read advertisements to discover and enlarge our desires.
DANIEL J. BOORSTIN
attributed, X-Rated: The Power of Mythic Symbolism in Popular Culture
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Why do Jell-O and Coke pay Bill Cosby to sell their products? Why do politicians wrap themselves in the flag? Why is Miller brewed the American way? Why do we love baseball, hot dogs, apple pie, and Chevrolet? Why? Because these people and symbols are already powerful anchors in the culture, and the advertisers are simply transferring the feeling we have for these people or symbols to their products. They use them as ways to make us receptive to whatever it is they're selling.
ANTHONY ROBBINS
Unlimited Power: A Black Choice
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The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.
HENRY WARD BEECHER
Proverbs from Plymouth Pulpit
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In many ways, mobile video advertising is a more advisable option than TV advertising. This is because on the mobile platform brands are able to identify unique users, and as such are able to offer them tailored advertising which is both relevant and timely. This identification even extends to user preferences based on their previous activity, and is far greater than for television, where brands can't establish exactly who and how many people are watching their advert at any given time. If anything, it highlights the 'con' of TV buying, which is based on loose estimations of audience figures, derived from surveying a small proportion of the population and scaling the results up to reflect the entire country.
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016
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Advertising is even more powerful than cinema. It could be a revolutionary medium of cultural change.
DELSHAD IRANI
"In Indian advertising, diversity is reduced to cultural stereotypes", Economic Times, February 17, 2016
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Advertising is the way great brands get to be great brands.
AL RIES & LAURA RIES
The Fall of Advertising and the Rise of PR
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Too little advertising is like sowing too little seed. A farmer in planting corn puts a number of grains into each hill and is satisfied if one good healthy stalk comes from each planting. It's the constant advertiser that is bound to attract attention. It's the succession of bright, catchy advertisements that refuse to be ignored. That time must be allowed for the fruit to grow, ripen and be gathered is as true as that wheat cannot be reaped the day after it is sown.
BYRON W. ORR
The Clothier and Furnisher, Jan. 1890
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What were habitually his final meditations? Of some one sole unique advertisement to cause passers to stop in wonder, a poster novelty, with all extraneous accretions excluded, reduced to its simplest and most efficient terms not exceeding the span of casual vision and congruous with the velocity of modern life.
JAMES JOYCE
Ulysses
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You can tell the ideals of a nation by its advertisements.
NORMAN DOUGLAS
South Wind
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Advertising -- A judicious mixture of flattery and threats.
NORTHROP FRYE
Collected Works of Northrop Frye
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According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.
SAMUEL HOPKINS ADAMS
"The Fundamental Fakes", Collier's Weekly, Feb. 17, 1906
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That is the kind of ad I like, facts, facts, facts.
SAMUEL GOLDWYN
attributed, Goldwyn: A Biography of the Man Behind the Myth
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Advertising is everywhere. Most of us do our best to ignore, or even block it. However, there are always some campaigns that manage to penetrate through our ambivalence and make us stop and listen.
WILL HEILPERN
"Inside the world's 8 best advertising campaigns of 2015", Business Insider, February 13, 2016
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The base of advertising is the mob movement ... to make a mass of people move in a certain direction.
THOMAS E. DOCKRELL
Annual Convention of the Associated Advertising Clubs of America
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Advertising is like oxygen, you can't survive without it.
DONALD E. HULTS
Unseen Untold is Unsold
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