quotations about advertising
Advertising is the rattling of a stick inside a swill-bucket.
GEORGE ORWELL
Keep the Aspidistra Flying
In the hope of affording a better user experience for consumers, many brands have begun to experiment with video advertising on mobile devices, with varying degrees of success so far. The rationale behind it is not only its enhancing effect on user experience, but also the fact it gives advertisers more to work with than a conventional, text-oriented ad space. Think of it as being similar to the contrast between TV advertising and billboard advertising -- the ability to get a message across is exponentially better. This point is incredibly useful at this juncture, given that users' ever-increasing connectivity means they demand to know more about what they are buying (prior to purchase) than ever before.
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016
In advertising, not to be different is virtual suicide.
WILLIAM BERNBACH
attributed, Living the Dream: Putting Your Creativity to Work
In the long term, I think I could see us doing advertising where that advertising is entertaining and where people don't regret seeing it, which unfortunately is not the case with most advertising.
ELON MUSK
"Tesla's bold approach to advertising: Don't do it", San Francisco Chronicle, February 19, 2016
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
MARSHALL MCLUHAN
Understanding Media
In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.
GORE VIDAL
At Home
Advertising is an impersonal projection of the personal salesman.
H. S. SNYDER
Graphite, May, 1910
Advertising is tactical; branding is strategic. The most strategic action you will usually get from an advertising agency will be the brief, the planning document that spells out the proposition the advertising must communicate and defines the market segments it should address. But then what? And what about internally? How will you get your personnel on brand? Is the advertising supposed to convince them as well? How is a glossy television or poster campaign supposed to communicate to your delivery driver and sales assistant the vital roles they each need to play in making sure your company lives up to its promises?
MARCUS OSBORNE
Stop Advertising Start Branding
Over the last 12 months, brands have really begun to clock onto two factors which could help significantly improve their advertising on mobile devices -- the value of data, and video. In contrast with traditional desktop advertising, many have realised the value of attribution in their mobile advertising, tracking unique users as they browse the web and attempting to correlate their activity with the adverts they see. That said, it means everyone is now claiming to possess "magical" data and algorithms which can help brands concentrate their activity on their target audience. If that's the case, then what are they targeting them with?
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016
What history shows though is that if advertising is relevant and respectful consumers will accept it. They recognize that content is not free and a fair value exchange is in everyone's interests. The million (billion?) dollar question is whether this will happen before the constantly empty food bowl of irrelevant ads has conditioned the audience to tune them out entirely.
DEREK HARDING
"Ad Blocking Is A Symptom, Not The Disease", Media Daily News, March 2, 2016
I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
ERROL MORRIS
Boards Magazine, Aug. 1, 2000
Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
FRANK FARRINGTON
The Spatula, May, 1909
Good advertising is advertising that gets the money.
JULIUS SCHNEIDER
attributed, The Advertising Age
It's pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
RAYMOND CHANDLER
Raymond Chandler Speaking
Advertising is usually loyal and low key. It does not complain or ask for pay raises. It does the job of letting people know that you exist and solicits a response in a very low key and unassuming way.
ALI PERVEZ
Marketing Is King
Advertisers like to tell parents that they can always turn off the TV to protect their kids from any of the negative impact of advertising. This is like telling us that we can protect our children from air pollution by making sure they never breathe. Advertising is our environment. We swim in it as fish swim in water. We cannot escape it. Unless, of course, we keep our children home from school and blindfold them whenever they are outside of the house. And never let them play with other children. Even then, advertising's messages are inside our intimate relationships, our homes, our hearts, our heads.
JEAN KILBOURNE
Can't Buy My Love
Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.
BRUCE BARTON
attributed, Advertising in America
The weakest link in any advertising program is its credibility. An advertising message has little believability with the average person. Advertising is taken for what it is--a biased message paid for by a company with a selfish interest in what the consumer consumes.
AL RIES & LAURA RIES
The Fall of Advertising and the Rise of PR
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
CLAUDE C. HOPKINS
Scientific Advertising
In many ways, mobile video advertising is a more advisable option than TV advertising. This is because on the mobile platform brands are able to identify unique users, and as such are able to offer them tailored advertising which is both relevant and timely. This identification even extends to user preferences based on their previous activity, and is far greater than for television, where brands can't establish exactly who and how many people are watching their advert at any given time. If anything, it highlights the 'con' of TV buying, which is based on loose estimations of audience figures, derived from surveying a small proportion of the population and scaling the results up to reflect the entire country.
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016